NEEDS
The goal of the project was to create a company based on a mythological being and develop a brand identity for it, including logo and stationery.
The goal of the project was to create a company based on a mythological being and develop a brand identity for it, including logo and stationery.
After choosing the Norse god Thor as my deity, and electronics as the company's trade, I began doing research on both Thor and the world of electronics businesses to focus in on a target audience of younger/first time homeowners and renters.
The design of the THOR Electronics' branding consists of a limited, stark color palette of blue, black, and white to encourage feelings of strength and reliability as well as associations with new technology and excitement. The typeface chosen is both heavy and playful to give the company a youthful air.