NEEDS
The goal of the project was to create an infographic detailing statistics and facts related to sun exposure for Sanford Medical Center in Vermillion, South Dakota.
The goal of the project was to create an infographic detailing statistics and facts related to sun exposure for Sanford Medical Center in Vermillion, South Dakota.
After working with a Sanford staff member to figure out exactly what information they wanted displayed on the poster, I set about creating the infographic while exploring different ways of displaying each bit of information and figuring out a heirarchy (ex Sanford wanted information about melanoma to have a high level of importance within the structure of the infographic).
The design of the infographic utilizes Sanford's branding/color scheme while displaying the information in fun ways with illustrative elements to further drive home the point of each fact. Because the poster was commissioned specifically for summer in Vermillion, I used a river beach as the backdrop of the information (there is a popular beach very near Vermillion along the banks of the Missouri river that many residents frequent during warmer weather).