This infographic was created to arm the viewer with data and tools to dispel longstanding racial stereotypes and the microaggressions that feed them. After researching racial microaggressions, the stereotypes they help perpetuate, how they affect those they are directed at, and statistics that flat out disprove some, I separated the data into different groupings.
Creative direction involved a limited, high contrast palette injected into an urban layout in order to resonate with younger viewers, who hold the most power in phasing out these harmful and old-fashioned beliefs.
The viewer's gaze is invited to travel through the little city at their own pace, gathering tidbits of eye-opening statistics meant to disrupt stereotypical snap judgements as they meander through friendly billboards and city blocks.
© 2021 JASMINE THORSON